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March Tornado Outbreak
From Kentucky and Indiana, to Tennessee, Alabama and, eventually, Georgia and the Carolina’s, Friday’s storms were some of the strongest and devastating seen in a while. And while those storms were making their way through the south, citizen journalists sent in thousands of photos and videos to give TV stations a chance at delivering a new approach to Severe Weather Coverage. More than 10,000 submissions were sent to Cell Journalist as a result of the storms. Those submissions, which were turned into online slideshows, widgets, social media shares and on air content, were viewed...
read morePromoting the Platform
One of the most important and most asked things we get at Cell Journalist is “how do we promote and brand our UGC site and email address?” This is important so when breaking news happens or severe weather breaks out, the viewer immediately thinks of that station and not the competition. Brand recognition of your email address is made when the big story isn’t happening. One of the most successful ways of doing this is with segment bumps. Simple bumps with beauty shots or contest entries used with a banner that advertises your email address or an anchor call-to-action is a great way...
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