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CAUGHT IN THE CROSS-HAIRS OF SOCIAL MEDIA
Thursday October 20, 2011. So I turned on the tube about 7:30am CST, and there it was…not exactly the Mo’s most flattering close up….but the one he’ll be remembered for. My first reaction, this is good….one less bad guy to deal with…my second…UGC gets the scoop again….the images and videos leading all the cable news channels that morning were captured on cell phones, not by professional journalists. Watching MSM’s dependence on UGC to visualize this historic moment provided a graphic validation of the fact that Breaking News coverage, especially in the minutes and...
read moreLots of “D” at RTDNA
NOLA, September, 2011 It was nice to see so many old friends attending RTDNA in what will hopefully be the beginning of a viable return to conference independence from NAB. Truth be told, the event was a mere shadow of the glory days of yore when the entire Convention Center was filled, Affiliate Relation’s swag flowed, and the budget for the CNN bash was only slightly less than a Hollywood Studio premier after-party. That was then… the good news now; they put the D in RTNA. Digital technology, Social Media, Mobile…that was the buzz. on the floor. For the first time in...
read moreShow Me The Money
If you’re Interested in Online Video Rankings, comscore.com released some interesting data this week, comScore Video Metrix. They also plugged the fact that they are now able to provide YouTube Partner Reporting. I’m not endorsing anything, but the pitch is this is going to make it easier to monetize Internet video content by giving agencies and brands additional detailed measurement and demographic data…..kinda like the same stuff TV media buyers need to make decisions. So here’s a question… if I’m running a TV station, and I’m getting tons of...
read moreThe Storm That Changed The World
April 26, 2011. Birmingham Alabama. Twenty-four hours can be a long time to wait, and not enough time to prepare when it looks like the world as you know it is about to come to an end. That was the sobering, soon to be reality Fox 6 Chief Meteorologist J-P Dice http://www.myfoxal.com/story/10550304/j-p-dice, saw developing as he studied the latest National Weather Service models on an unseasonably hot and humid Tuesday afternoon in April. What he saw, was a menacing low pressure system in the Midwest moving eastward across southern Tennessee and headed directly toward his home state of...
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